July 22nd marks World Brain Day, a global initiative led by the World Federation of Neurology to raise awareness about brain health and neurological disorders. At Up In The Chair, where we celebrate life’s most meaningful moments and lift people—literally and symbolically—we believe that honoring the power and vulnerability of the human brain is central to creating more compassionate, connected communities.
Why Brain Health Matters to All of Us
Our brains are at the center of everything we do—from movement and memory to emotion, identity, and connection. And yet, neurological disorders are some of the most misunderstood and under-supported health challenges globally.
More than one in three people will experience a neurological condition in their lifetime. These include everything from Alzheimer’s, epilepsy, and stroke to Parkinson’s, multiple sclerosis, brain injuries, and mental health conditions like anxiety and depression. Many of these disorders are invisible, yet they deeply affect individuals, families, and communities.
The Emotional Impact of Neurological Conditions
At Up In The Chair, we’ve seen how communities can rally around a person facing cognitive or neurological changes. Whether it’s lifting someone during a hora dance who is recovering from a brain injury (https://www.timesofisrael.com/with-the-blink-of-an-eye-disabled-toronto-boy-becomes-a-bar-mitzvah/) or creating a joyful moment for someone navigating dementia, our mission is grounded in celebrating dignity, resilience, and inclusion.
This World Brain Day, we invite you to:
- Educate yourself about the signs and symptoms of neurological disorders
- Reduce stigma by listening to those with lived experience
- Support accessibility and cognitive inclusion in your community
- Celebrate moments of joy and resilience with those affected by neurological challenges
Let’s Uplift Brain Health—Together
Join us in using today to reflect, learn, and act. You can support World Brain Day by sharing this post, checking in on someone affected by neurological illness, or even organizing a dance to uplift someone whose story deserves to be celebrated.
After all, when we honor the brain, we honor the whole person.
🪑 We see you. We lift you. We’re in this together.